This paper highlights the art object nature as a theoretical anchor regarding contemporary virtual art, as well as traditional art practices, like painting. The analysis takes as a starting point the new immaterial status of the artistic object in the computer age. Despite the widespread prevalence in the analysis, our goal is to detach some key features as: meaning, intentionality and virtualization. These subjects prove to be related to each other and most of all, the link between intentionality and virtualization, brings forward the inconclusive nature of the art object and the decisive role of the spectator in the outcome of the creative process. Therefore, we acknowledge that the virtual fosters creativity, although remarking the lack of substance in some expressions of new media art. So, a final statement reassesses the importance of traditional practices, but now with the awareness of new media cultural logic, and its contribution to creation.
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